Customer retention
Keeping existing members playing regularly is the foundation of a healthy club — yet most clubs have no systematic way to spot members whose activity is slipping before they lapse.
For padel clubs on Playtomic
Rigorous, experiment-backed marketing for padel clubs.
Cortado Labs brings data science to club growth. We help padel clubs run structured, measurable campaigns to keep members playing, attract new players, and win back the ones who’ve drifted away.
Padel clubs are growing fast. Their marketing hasn’t caught up.
Clubs are busy running courts, coaching, and events. Outreach to players tends to be ad-hoc: a blast message here, a discount there, with no way to know what actually worked. Meanwhile three levers quietly decide whether a club thrives or plateaus.
New customer acquisition
Attracting new players is competitive and expensive. Without structure and measurement, it’s hard to know which outreach efforts bring in players who stick around versus spend that quietly disappears.
Dormant customer win-back
Every club has a long list of players who used to come in and simply stopped. Re-engaging them is one of the highest-value opportunities a club has — and one of the most commonly neglected.
Marketing, treated as an experiment.
Cortado Labs was founded on a simple conviction: club marketing should be measured with the same rigor as any other serious discipline. Our work is grounded in a data science background — testing, measurement, and honest evaluation of what moves the needle.
Structured, not ad-hoc
We help clubs run campaigns with a clear hypothesis and a clear audience, instead of one-off messages that can’t be learned from.
Measured, not guessed
Every campaign is set up so results can be observed and compared — so clubs can double down on what works and stop what doesn’t.
Built for padel clubs
We focus specifically on padel clubs operating on Playtomic, so the approach fits how these clubs actually run day to day.
Let’s talk.
Whether you run a padel club, work with one, or are just curious about a more rigorous approach to club marketing, we’d love to hear from you. Send us a note and we’ll be in touch.